Become an exhibitor

At the Market of Terra Madre Salone del Gusto market you can find concrete examples of food an an expression of nature, produced in harmony with the land and its resources.

The Terra Madre Salone del Gusto market is the meeting place for thousands of producers from around the world and hundreds of thousands of visitors. It is a showcase of the extraordinary gastronomic diversity of all continents. Slow Food has always supported market exhibitors, making them ambassadors of the philosophy of good, clean, and fair, and of its international campaigns.

This commitment is upheld through the publication of a set of guidelines. As well as being a tool for Slow Food to select business applying to exhibit, these guidelines serve as a reference for the producers themselves. They can use them to guide their work towards ever greater overall quality.

Showcasing a more fruitful relationship with nature

Thanks to their work, our exhibitors are examples of a more fruitful relationship with nature, setting noble yet concrete goals:

  • to defend and promote biodiversity, agroecological practices, soil fertility, the integrity of the landscape, animal welfare, raw milk, and sustainable fishing practices.
  • to reduce (and ideally eliminate) the use of synthetic chemicals in agriculture (fertilizers and pesticides), oppose GMOs, avoid the use of additives, preservatives, and colorings, minimize food waste, and redue excessive packaging and disposable containers.

Apply to exhibit at Terra Madre Salone del Gusto 2024

Do your products align with the Slow Food philosophy and the selection criteria of the Market? Write to with a presentation of your business and the products you’d like to bring.

Food is nature

From the pastures to the sea

Among cheeses, center stage will go to those made with the raw milk of animals who’ve been raised on pastures. Beyond their diet, we also consider other aspects of their welfare too. At at Cheese, Priority is given to natural cheeses, i.e. those made without the use of selected starter cultures.

Regarding fish species, the priority is to safeguard the sea and its resources. Those who follow the Slow Fish event know the importance of the health of fish stocks and all life in the seas and oceans. The health of these ecosystems strongly influences life on planet earth and even our atmosphere.

from ancient grains to natural charcuterie

As far as bread is concerned we give priority to products made with cereals of local origin, or ancient grain varieties. Only sourdough breads are allowed, and products made with bread-making improvers and aids, artificial additives, stabilizers, preservatives, flavor enhancers, malt extract, enzymatic aids, lecithin and emulsifiers, colorings, polishers, waxes, artificial flavors and nature-identical flavors are definitely not on the menu. In other words, we promote natural bread.

Naturalness is also key in our selection of meat products. We give priority to businesses who work with native breeds raised wild or semi-wild, and who don’t use nitrites or nitrates in the curing process of their charcuterie. These products don’t just have a lower environmental impact: they’re also better for our health.

Terra Madre Salone del Gusto is organized by Slow Food, the City of Turin and the Piedmont Region. Join us in Parco Dora, Turin, from Thursday, September 26 to Monday, September 30, 2024, and explore how food can restore our relationship with nature. #TerraMadre2024

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