Each human being is, like all living things, just one small component in the vast web of relations that is nature.

To be or to possess? The time has come to open our eyes to the fact that we do not possess nature; we are nature. It is therefore our task to live in harmony with the rest of the natural world, caring for it as it cares for us. We must learn to see ourselves not only as human beings, but as “nature beings,” and to imagine ourselves as we really are: integrated elements of a planetary ecosystem.

In the graphic concept for Terra Madre 2024 curated by Undesign , nature beings are grouped into four ecosystems, each represented by a different color.

Green is the color of woodland/forest being, whose face you can see in the plants, trees, and animals of the mountains. The forest being lives in the hills and highlands where mountain products are the principal characters: mountain honeys, grass-fed cheeses, roots and tubers (from turnips to Andean potatoes), highland grains and legumes (such as chickpeas, amaranth, and teff), breads made with flours grown at high elevations (rye and spelt, for example), wild herbs, chestnuts, apples, coffee, and even agave from the Mexican Plateau. Producers and exhibitors from the European Alps dialogue with those from the Andes and the Apennines, the Pyrenees and the Caucasus, to demonstrate that land management and husbandry systems—including terraces, mountain pastures, the andenes of Peru, and the Mexican milpa—represent opportunities for reanimating the economies of mountain territories in response to and in the face of crises like depopulation, hydrogeological instability, and the decline of pastoralism and agriculture.

Blue represents sea/ocean being, whose presence you might discern in the movements of little fish as they dart among sinuous corals. We include among these marine and aquatic systems all the projects dedicated to sustainable fishing—from the Mediterranean to the North Sea to the Caribbean—and to the stewardship of seas, oceans, rivers, and lakes. We emphasize waters and seascapes as common goods that are at risk, and we highlight the need for developing protected areas and supporting the work of coastal communities, with special attention to the Mediterranean. We’ll also talk about how every one of us can take responsibility for the health of the planet’s waters by reducing pollution and waste.

Orange is for plains being, who lives in gently swaying fields of grain. Plains and lowlands are the place where two conflicting agricultural paradigms confront each other most directly: on the one hand, the monocultures and intensive farming of the industrial model; on the other hand, the diversified, small-scale farms that symbolize regeneration. We propose agroecology as the solution to the problems of the plains, from the spread of intensive agriculture to desertification, monocultures, and a whole series of related issues. Further, Slow Food believes that reducing meat consumption and promoting sustainable breeding and husbandry systems that take animal welfare seriously are the best solutions to the crisis of deforestation caused by industrial livestock production.

Finally, red is the color of city being, which we encounter in bees, trees, community gardens, and in a symbolic element of Parco Dora, the red pillars of the stripping area where the Fiat ironworks—an icon of the 20th-century steel industry—once stood. Cities cannot be excluded from an ecosystemic understanding and representation of the world for the simple reason that, today, more than half of all the Earth’s citizens live in urban areas, and this proportion is increasing. We must focus our attention and efforts on cities, which, on the one hand, pose increasingly evident environmental and social problems, but, on the other hand, are potentially the most innovative places on the planet, where we can restore value and purpose to structures and spaces that have fallen out of use, seek new models of urban coexistence and development, find ways to mitigate climate change, and work together to reduce our collective and individual consumption.

Celebrate Terra Madre with us!

Here we offer you all the graphics for Terra Madre Salone del Gusto 2024 in numerous formats and possibilities. You may use these graphics freely—indeed, that’s just what we hope you’ll do! Download them, make them your own, and share them on social media using the hashtag #TerraMadre2024.

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If you have any questions about how to use the graphics, please refer to the guidelines included in our kit.

Terra Madre Salone del Gusto is organized by Slow Food, the City of Turin and the Piedmont Region. Join us in Parco Dora, Turin, from Thursday, September 26 to Monday, September 30, 2024, and explore how food can restore our relationship with nature. #TerraMadre2024

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