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What Europe do you want? Let’s make the change together!

slowfood mark


Torino, Italy

Event local time


September 29th at 14:00 in your time zone

Free event

99 Places available

Shortening the food supply chain, reducing consumption of animal proteins, cutting down on waste… These issues are at the front of people’s minds in many cities in Europe and beyond as they strive for a future that is better, cleaner, fairer—and, ultimately, more beautiful. In the Escape Room at Terra Madre, visitors are invited to play over the course of the 5 days of the event to formulate their own proposals.

What, in concrete terms, can be done to shorten the food supply chain—more markets, more purchasing groups, more shops? And what about reducing meat consumption—less advertising, better campaigns in restaurants, something else? The Escape Room provides a space for anyone and everyone to bring their creativity to the table and propose ideas for improving the food system to that all people are guaranteed access to healthy, affordable foods.

All the ideas collected in the Escape Room as part of the Beautifood project will be submitted to local and EU-level decision makers and discussed in this conference, which promises a lively and proactive debate!

The panel of speakers will be published soon.

This event is free and open to all who are interested. To participate, please book a spot on the website (just click on the “Register” button on the event page and leave your email address). We recommend arriving at the Arena 10 minutes before the start of the event. The organizers reserve the right to reassign your seat if you are not present within 5 minutes of the start.

Terra Madre Salone del Gusto is presented by Slow Food, the City of Turin, and the Piedmont Region. We look forward to seeing you at Parco Dora in Turin from Thursday, September 26 – Monday, September 30. Through food, we can rediscover ourselves as part of nature. #TerraMadre2024

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Event location:
Piemonte – Torino - Parco Dora, Parco Dora – Sergio Staino Arena
Ingresso Corso Mortara - Torino (Italy)
GPS: 45.0901115, 7.672939

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